Interactive press release

On the occasion of the Jacques Vabre transatlantic, Voile Banque Populaire released an interactive full-screen press release.

They delivered to all journalists attending the news conference an USB key containing an executable (mac/windows) displaying the key informations in an interactive and engaging way.

The executable has been developed using Adobe Air, making it possible to develop the application one time and exporting it simultaneously for mac, windows and for the web.